Friday, 18 January 2013

webinar on Dispelling myths about sustainable consumption

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When:  Tuesday 22 January, 10:30 AM - 11:30 AM
or the same content
When:  Tuesday 12 February, 10:30 AM - 11:30 AM
Time Zone:  (GMT+01:00) Amsterdam, Berlin, Bern, Rome, Stockholm, Vienna

Successful strategies for promoting sustainable consumption require a good understanding of human behaviour but most policymakers and other leaders don’t have time to become experts in consumer decision making! The academic research on how to promote sustainable lifestyles is complex and comes from a range of disciplines from psychology and sociology to behavioural economics and many more. As a result, many of us rely on “common knowledge” and assumptions about consumer behaviour, which may be only partially true or sometimes not true at all.

This webinar presents the preliminary results of the project, funded by the Nordic Council of Ministers, which aims to uncover existing scientific evidence on consumption and to give policy makers a deeper understanding of the knowledge on consumption behaviour in a more accessible format – thereby challenging the myths and enabling more effective policy making.
We have so far conducted meta-analysis of existing scientific evidence and interviewed a range of policymakers in the Nordic region to learn more about how the academic research findings fit with the experience of those designing and implementing local, national and Nordic-level policies.

This webinar discusses such “myths” about consumption behavior as:
•    Green consumption is the solution to unsustainable patterns and levels of consumption.
•    If everyone does a little we will achieve a lot.
•    More information leads to sustainable behaviour.
•    Consumption policies are too controversial and will not be accepted by the public.
…and others.

In addition to presenting our learning to date, we would also like to hear what you think: which myths are familiar to you, which issues are challenging for your work area, do you strongly agree or disagree with any of the findings?  You will have the possibility to write your comments and questions during the webinar and we will have some time to answer at least some of them.

We are looking forward to seeing you online!
Please feel free to forward this invitation to people who you think might be interested.

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Feel free to email us whether you are planning to attend!
Project team
Oksana Mont, Kate Power, Eva Heiskanen, Helka.Kuusi

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1 comment:

  1. Sounds really interesting! Unfortunately I wont be able to watch the whole seminar tomorrow, is there any way the video can be made available to download afterwards?